How To Create Compelling Guest Blog Posts

Writer’s Block. You probably know it well, if you’ve been writing long. It lurks in the back of your mind, always out of sight but you know it’s there. You know it’s there because for two weeks you’ve been telling yourself it’s time to get started with guest blogging. You’ve been following a couple great bloggers for months, and you really want to pitch some ideas to them. But day after day, you sit in front of your computer screen and stare helplessly at the blank page.
Okay. It happens to the best of us. Even the most famous writers sometimes find themselves stymied. The important thing is to work through it. You can beat Writer’s Block. Anyone can. All it takes is resolution and hard work. Here’s a handy infographic with some tips and tricks that may help you, courtesy of Copyblogger and Blueglass. While not all its suggestions are applicable to guest blogging, it should be enough to get you started.
Call in the Calvary!
No man is an island, so why try to be? You can use other people’s ideas to help get you going on your writing. Soliciting ideas from readers can work particularly well, because they’ll often be excited when you take their suggestions. They’ll feel more deeply involved with your blog, and they’ll know you care about what they think. Make sure you let them know when you publish your guest blog, so they get to read it.
Note: “use other people’s ideas” does not mean plagiarize someone else’s blog. If you get an idea from someone else, give them credit – and build on it with your own thoughts and ideas. Don’t “spin” someone else’s blog post and market it as your own. It will make you no friends in the long run.
Write What You Already Know
Maybe you think MacBooks are a rip-off but Apple’s marketing campaign is brilliant. Or Trader Joes just stopped carrying enchilada sauce and you don’t know how you can go on without it. Think about the things that have gotten you going lately: news you’ve seen that you felt a connection to, or products you’ve tried that you like or hate.
Can’t think of anything? Try your own experiences, both good and bad. Let your readers inside your head. Blog about Writer’s Block, if that’s all you can think of.
Come Up With A Fun Title
A catchy title is sometimes half the battle. If you title your post, “What Superman Would Have to Say About Car Repair” you’ll probably start generating ideas pretty fast.
Get Out There
Life inspires art; art inspires life. Get out there and live. Do something fun. Plan a time to write, and a time to play. Both are important.
Just Do It: It’s More Than A Nike Slogan
With luck, one or more of these ideas will resound with you.
The most important thing, though, is to make yourself sit down and write. Even if you’re not inspired. Even if your writing seems to fall flat. Because at the end of the day, at least you’ll have something on the page, and at least that’s a step in the right direction.

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